How Effective Is Social Bookmarking For Improving A Website’s Visibility

Website is a medium which links an individual or an enterprise with people. A website carries all details of the site owner from where people get to know about the site owner, be it an individual or an organization. Today, website is considered as the most successful medium for marketing of products and services. A website can spread a massage about a product or service of a company to the world within seconds which is something an enterprise cannot achieve through salespersons. A website can yield public response faster than any medium as internet is available round the clock, in all corners of the world, unlike print and electronic media. But how much response a website will yield depends on its capacity to attract viewers. A website should have the potential to attract lots of viewers and should aim to add new people on the list of existing visitors every day. But where’s the guarantee that a website will attract fair number of visitors? Is there any process through which a website can be made more visible? Is there any success formula? Well, these are all questions that a site owner must find the answers of before launching a website. Yes, certainly there are some success secrets or formula or tools that can help a website a lot in generating traffic. Name of one such tool is social bookmarking.

As the name indicates, social bookmarking refers to creation of bookmarks. While reading a book we use a bookmark to get back to page quickly. Similarly bookmarks of websites make it easy for viewers to get back to the sites time and again, without searching on the search engines. Social bookmarking service or social bookmark submission is a technique which is used to create bookmark of website and then submit the bookmark to several social bookmarking websites. After a bookmark is created it is tagged with a strong keyword which is present in the content that a particular website carries. As the tag carries the keyword, a viewer easily spots it while searching for websites on the social bookmarking sites. The added benefit that one gets from social bookmarking is that there is no need to save or store the link of a website on the brain. One can get into a site anytime just by clicking on the bookmark.

Another advantage of social bookmarking service is that a website is shared among a group of people who communicate with each other through the social networking sites. Apart from the bookmarking websites, links are also published on social networking sites, blogs, forums and message boards to attract large number of viewers in real time.

Filed under: Social Bookmarking

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