SUBMIT 2.0

In the age of fighting for profit from a highly competitive market, every business organization needs to reach its customer fast. It needs to retain its existing customers and needs to create new to prosper. But as products of same natures are available in hundreds of brands it becomes very difficult for business organizations retain customers. Today, a company needs to make its customers aware of its existing products and promote its new products very fast. The formula is very simple- rich maximum people in minimum time. Today business enterprise needs a faster medium to promote its products and services. Internet is that medium. It is a 24 x 7 service and is available in all corners of the world, unlike newspapers and TV channels. Today enterprises are slowly switching from manual marketing to internet marketing because it is through the web that they can spread messages to the entire world.

Enterprises now try to publish ads on their websites as billions of people can get access to them at the same time. But to make sure that it is visited by a large number of viewers a website needs to be attractive. It should have a high visibility on the search engines. To get better visibility a websites needs to have strong SEO aspects. SEO or search engine optimization is a collective technique that helps a website rank high on the search engines. There are several SEO techniques that significantly improve a website’s ranking and two very effective techniques are Social bookmarking service and directory submission service. Directory submission is a SEO tool through which a website is published on multiple web directories. Web directories are indexes of websites from where people select suitable sites to get information. The popular websites are browsed by thousands of visitors all the time and thus websites that are submitted on multiple web directories get better scope to attract viewers.

Social bookmark submission is used to link websites to popular social bookmarking and social networking sites. Links of websites are published on social bookmarking sites are tagged with strong common keywords. When a viewer searches for websites by typing a particular keyword, links of sites having that keyword or other related keywords, come up on the screen. As viewers cannot afford to click on every link on the search lists offered by search engines to find out a suitable website, they look for sites on the social bookmarking sites. This websites that are linked with social bookmarking sites get better scope to attract visitors.

Filed under: Internet Marketing