SUBMIT 2.0

For websites, traffic means flow of visitors. More the flow of visitors is more is the scope for a website to improve its ranking. Enterprises and individuals launch websites to reach the global audience. A website is a window to the world for them. It serves as a medium through which an enterprise introduces itself to the people and let them know about its functions and activities. Besides, a website serves as a medium of communication between an enterprise and its clients. But to attract visitors and build traffic a website needs to provide something substantial to people.

A website should contain relevant contents so that it is picked up by a search engine when a viewer searches for a page providing information on same or related subject. But websites are so large in numbers that often those which are rich in contents fail to attract viewers. Publishing rich contents is no more the only prerequisite for a website to build traffic. A website needs to have strong SEO aspects. Proper promotion is very much essential for a website to catch eyeballs and build traffic. Multiple SEO techniques are applied by the SEO experts to increase a website’s potential to build traffic and the two most widely used techniques are directory submission service and social bookmarking service.

Submission of websites to multiple web directories is known as directory submission service and is a very effective way of improving a website’s ranking. Web directories are sites that contain links of thousands of websites providing information on a variety of topics. The links are kept in an indexed form which makes it easy for viewers to select the most suitable links. SEO firms submit links of websites to multiple web directories that information seekers keep browsing all the time. More the number of directories a website is submitted to, more is it’s chance to attract visitors. Apart from fetching a website good volume of traffic, directory submission also helps a websites in gaining back links, which in itself is another very effective SEO tool for improving ranking of a website.

Social bookmarking service is used to link a website to social bookmarking sites as well as social networking sites, message boards, blogs and forums. Social bookmark submission provides a site with multi-faceted benefits. It is a process where links of websites are tagged with keywords and it makes selection a lot easier for viewers. When somebody searches for information on a particular thing, he/she types a keyword on the search bar. When you search for sites using that keyword, bookmarks of web links carrying the same or closely related keyword appear and thus you get fast access to what you need. Unlike search lists offered by search engines, a viewer doesn’t need to click on every link to check out the content. One just needs to decide the most suitable bookmark and get into the site directly. Besides, one doesn’t need to store or remember a bookmark as it is available on the site. Another benefit that one gets from social bookmarking services is link sharing. As the links are pasted on social networking sites, people who find sites interesting share their links with their friends which help a site in gaining huge traffic.

Filed under: Traffic-Building