SUBMIT 2.0

Search engine marketing (SEM) refers to marketing or promotion of a website using the search engine optimization technique. The definition is simple but the process is quite complex and is completely technical. Search engine optimization is a broad spectrum of technical methods that help websites get better visibility and improve rankings on the search pages that the search engines like Google and Bing offers. There are several SEO techniques that SEOP experts apply for websites according to the need of each site. For search engine marketing, two most widely used SEO techniques are directory submission service and social bookmarking service or social bookmark submission.

Both directory submission and bookmark submission are highly beneficial for websites and the reason is both the techniques bring some extra advantages along with improvement and visibility of sites to the site owners. Submission of websites to multiple websites is what directory submission service stands for. The popular web directories are browsed by thousands of people, which increase the possibility of websites to catch viewers to a large extent. The popular web directories index URLs of websites according to the subject they provide content on and that makes searching easy for the web browsers. If your site provides substantial contents on any topic you can expect a fair amount of traffic inflow to it.

SEO experts submit websites on several websites, which means a site gets viewers not only through one but several sources simultaneously. Reaching maximum audience in minimum time is the success formula of search engine marketing, and directory submission is an ideal tool to help a website achieve its goal. The added advantage that site owners get from directory submission is the scope to gain back links. When viewers get into sites through web directories, back links are generated. Rise in the volume of back links help websites immensely in improving rankings on the search engines.

Social bookmarking service is a technique through which websites are linked with social bookmarking and networking sites and the links are again tagged with keywords. Bookmarks carrying strong keywords are submitted on the social bookmarking sites and when viewers search for information using the same or related keywords they get direct access to the sites. One does not need to remember or copy paste the URL of a website to get into it. As the bookmarks contain the main keyword it becomes easy for viewers to select a link. when one key in a keyword on a bookmarking site, only URLS carrying that keyword or other related keywords appear on the screen. It is effortless as well as time saving. The added advantage is that site owners get from social bookmarking is that links of their websites are shared among lots of like-minded people who interact with each other through the social networking sites. As the bookmarks are published in the social bookmarking site, viewers share interesting links with friends which help the websites immensely in generating traffic.

Filed under: Search Engine Marketing