SUBMIT 2.0

Internet market has been proved as the most effective way of marketing of products and services. As the name indicates, internet marketing is marketing of products and services over the internet or web. Not only enterprises that are involved in manufacturing and trading activities but also individuals are now opting for the web technique to promote themselves. Professionals like doctors, tax consultants and lawyers now prefer publishing ads on websites over newspapers and televisions. The main reason why internet marketing or campaigning is replacing the manual operations fast is quick reach. As internet is a 24×7 service, billions of people from all corners of the world can get access to a website at the same time which is not possible for a newspaper or a television channel. A company can alert its customers across the world about a product or service it is going to launch. Internet marketing is certainly the fastest way for spreading a message to the global audience.

However, success of internet marketing for an enterprise or an individual depends entirely on the visibility of the website through which the marketing is being done. To convey a message to maximum people in minimum time a site has to attract viewers in large numbers. A business enterprise often aims at creating new customers to improve its revenue status and that is only possible when its website attracts new visitors. So it is essential for an enterprise depending on internet marketing to ensure high visibility of its website. There are several search engine optimization (SEO) techniques through which visibility of a website can be improved significantly. Two very effective tools for improving a website’s visibility are directory submission service and social bookmarking service. Directory submission is a service or technique which is used to submit url, descriptions and titles of a website to multiple web directories. Information seekers keep browsing the popular web directories as websites indexed according to subjects they deal with are found here. People look for information on all kinds of things which increases a site’s possibility of attracting new viewers. Directory submission helps in internet marketing in another way. A site owner can collect back links, i.e., links of sites through which people have accessed it, from the web directories. Rise in the number of back links add to a site’s potentiality in attracting the search engine, which is something that every enterprise living on internet marketing aim at.

Social bookmark submission refers to linking of a website with multiple social bookmarking and social networking websites. Instead of website links, their bookmarks are published on the bookmarking sites and those are tagged with related keywords. When one searches for sites with some keywords, bookmarks of sites having content carrying those keywords appear on the screen and the viewer gets direct access to it. Every time a viewer wants to get into that site can do that just by clicking on its bookmark.

Filed under: Web-Site-SEO