SUBMIT 2.0

Optimization of your website to make it search engine friendly usually comes in two folds. We have the on-site optimization and off-site optimization. The on-site optimization refers to all those strategies carried out around your website to make it appealing both to users and search engines. This may include, keyword optimization, navigation structuring and proper meta tags utilization. On-site optimization accounts for only 30% of any comprehensive website visibility program; regrettably, this has being the preoccupation of most SEO experts.

Off-site optimization involves those strategies that are carried out outside the website to enhance visibility. It accounts for the remaining 70% of any successful optimization program. It is therefore important that key attention and resources are devoted to off-site search engine optimization to ensure that set goals will be achieved. Whiles there are several off-site optimization strategies, some carry more weight than other and consequently deliver better results to webmasters.

One of the most common off-site optimization programs is directory submission. As long as your website is able to be linked in credible high page rank web directories, search engines will improve your page ranks as their spiders crawl your websites. Whiles you may be able to make directory submission yourself, outsourcing it to a directory submission service is a smarter option. The reason is that there are a lot of web directories and all of them vary in guidelines and requirements in relation to making submissions. These directory submission services understand the system better and will be able to deliver a more positive result.

Another effective off-site optimization technique is social bookmarking whiles social websites have being very a popular trend in today’s tech world, webmasters will be able to benefit from it through social bookmark submission. Due to the fact that social bookmark submission is sources of one-way backlinks to your website, they are very effective in improving your page ranking with search engines.

Article Submissions can also account for a significant part of the 70% off-site optimization of your website. You could make intelligent article submissions to websites that will provide you with a link to your website. These article submission directories usually provide ‘do-follow’ links to your website that tells search engine crawlers to count it as a ‘vote’ for your website. The more articles you submit, the better the results. A word of caution however, is that if you provide articles that has a potential to create a nuisance to readers, it could have a negative effect on your original goal.

Which ever choice of off-site submission service you choose, just make sure you exploit all the possibilities available to your benefits for further enhanced results.

Filed under: Web-Site-SEO