Free Website Promotion Techniques

If you are a startup and don’t have a huge budget to engage in ad word, pay per click or banner ad, it is important that you adopt techniques that will still draw attention to your website at no cost to you. It is worthy to note that a lot of time and energy needs to be put into some of these strategies to make them ultimately successful.

1. Email signatures – always enable the signature feature of your emailing client and add your website address to the signature. By doing this, all outgoing emails from your end will contain your website address immediately at the end of the content. The recipient is likely to click on your website address that is displayed in the email to find out more about it.

2. Use customized email address – today most of the webs hosting services allow you to have email address associated with your domain name. Subscribe for this feature and stop the use of generic emails like yahoo, Gmail, msn and AOL. Having a customized email address does not only draw attention to your website, but also builds a positive reputation for your business as people will see you as more serious and credible to deal with.

3. Social bookmark submission – if you are a member of a social network, use it as an opportunity to promote your website. Create regular bookmarks to the content of your website and share with your friends and encourage them to share as well. You can also make social bookmark submission tools available on your website that will allow users to share the content of your website on the media which they are membership of.

4. Social media platform – Apart from the social bookmark submissions that you make, you can use social media like Facebook to build attraction to your website. With Facebook you can create a fan page for your brand and invite people to join. Create interesting updates that will keep them keen to your fan page. Ultimately you can always attach a link to your website on any of the update you post.

5. Web directory submissions – make use of web directories that allow for free submissions to list and promote your website. When making directory submission, try as much as possible to use specialized directories that focus on the industry that you are involved in. if you are going to use general directories, only use the highly recognized ones

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