SUBMIT 2.0

The importance of search engines has become so integral to the World Wide Web that they now have a great deal of power to make or unmake your websites. The rush to get on the first page of Google, Yahoo and Bing has made search engine optimization an industry on its own so we now have some groups of people who classify themselves as search engine optimization experts. They say their job is to ensure that your website is fully organized in a way that will make it easy to be recognized by search engines. Whiles I don’t doubt the efficiency and integrity of some of these SEO experts, there are some truths that they would rather not tell you. There are some of these optimization techniques that you can do on your own and I have discussed them below (though they will not be happy to hear it).

Optimizing your website begins with optimizing the use of your keywords. Make sure that keywords run through the pages and contents of your website and are at the right place. The web crawlers use keywords as one factor in determining whether your website matches a particular search query or not. Keyword density should be around 3 to 6 percent.

Submit your website to directories. There are web directories that will give you the opportunity to create additional inbound links to your website simply by submitting your website details to these websites. Use this directory submission service as much as you can since there are thousands of them and most of them are actually free.

Another search engine optimization technique is article submissions. Write articles related to your website and submit them to websites such as ezinearticles.com, ehow.com, squidoo.com. These websites accepts articles in exchange for a one way link to your website. The important thing is that make intellectual submissions that will be able to sustain the interest of your readers who may then consider following the link to your website.

Finally, use social bookmarking submissions. You can do this yourself or get your users to do it for you. But the bottom line is that social media is growing rapidly in popularity by the day and social bookmarking service gets you external link to your website whiles it readily makes your content available to a thousand more people to access.

By the time you implement these basic search engine optimization strategies, the experts will be left with less job to do hence you pay them less for the even more difficult jobs.

Filed under: Web-Site-SEO