SUBMIT 2.0

On the internet, your website could be your potential real estate but it may also be your source of economic downturn. When you spend significant amount of money to invest in a web platform like e-commerce, the next big thing is to get traffic to your website. Considering the fact that a chunk of web traffic is derived from search engine queries, it is important to ensure that your website is fully optimized for search engines. In other words, it must be search engines friendly.

Search engine optimization is an industry on its own and is ever growing in prominence and popularity. You may want to reflect on getting an SEO company to carry out a comprehensive optimization program for your website. Before you do that, carry out these basic optimization strategies so you don’t pay for it to the SEO Company.

1. Label all pages, images and anchor texts. When you use a website building program to assemble your website, the title of your homepage is likely to be ‘Home Page’, ‘Welcome’ or ‘Welcome to My Website’. These do not serve you any purpose. You may want to consider using descriptive titles that reflect the content your website as these are used in indexing by search engines. Images and anchor texts should be equally descriptive.

2. Design a user-friendly website. Your users should not be ‘digging’ for information on your website. Simplify the pages to enhance accessibility. Whiles a sloppy website is not good for any reason, an overly complicated one which requires a host of third party elements like flash, active X, java and the others will simply discourage repeat traffic, which is not good for SEO purpose.

3. Add a social bookmarking submission  plug-in. A surest way to drawing traffic to your site through search engines is social bookmark submissions. The plug-in allows your users to submit and share your website resources on their social networks. This will increase your in bound links which are highly valued by search engines in page rankings. Web directory submission service is also another important source of backlinks for your search engine optimization campaign.

4. Make every word count. Be sure that every keyword or phrase in your site has the potential to drive traffic to your website. Search engines use keywords as another measure of the importance of a site to a particular query. However, over utilization of these keywords and phrases has the potential to reduce the ranking of your site if it is reported by your users.

By performing these simple search engine optimization tweaks, you have more money to spend on other advanced strategies if you decide you need it at all.

Filed under: Web-Site-SEO