SUBMIT 2.0

In the electronic age, hardly do people succeed or get global without the internet as a key ingredient in the recipe of business growth. The internet is everywhere, on our PCs, mobile phones, our ipads and even our television. Businesses, both big and small, understand this and so everyone crams for a space on the World Wide Web. This phenomenon has enabled firms and individuals to make fortunes out of designing and setting up website for those who want their shares of real estate on the internet. Paying someone to design a really great website is good but that is only the first step. You will have to ensure that people to visit the website to see what you have on offer. There are billions of WebPages on the internet and they are increasing by the day so how do you ensure that people get to find you? The answer is in website promotion and this article discusses the strategies for promoting your website both offline and online.

In promoting your website offline, you must make sure your domain name appears on every business document you have; envelopes, business cards, invoices, letterheads. Put them at obvious sections of these documents and not just a small portion under the address or phone number. Get it printed on your company’s t-shirts and make it available on all outgoing communiqué. Mention your domain name anytime you have the opportunity whether by word of mouth or in writing. If asked “So what do you do?” You better answer “I am the content supervisor at xymedia.com” instead of just “…X Y Media LLC”. You will surely earn some hits from there.

You have plenty of opportunities to promote your website online as well. Let’s go through some of them.

1. Online website promotion can be done through the use of Directory Submission Service. There are hundreds of web directory services, both free and paid ones. These services use advanced tools that ensure that people find you as and when they need you. These services ensure that you enjoy inbound links that increase your chances of being easily found by search engines. The providers of these directory submission services manually list your site under specific categories. Directory Submission Service providers are easily available online through a simple search.

2. Search engine listing can also be a great website promotion tool. All the major search engines, Google, Yahoo, Bing, have advanced tools that crawl the web to add new websites to its database. However, they also provide tools to allow webmasters to manually submit their websites for free. Submitting your website manually eliminates the delay that is involved in getting automatically ‘crawled’. It also allows you to specifically describe the content of your website in your own words!

3. Another great means of promoting your website is the through social bookmarking submission. With social bookmarking service, you add a simple application to your website, which allows users to share a link to your website content on social networks such as delicious, digg, flicker and a host of others.. Usually, visitors will only share links to your WebPages on their social networks when they find something interesting, informative and useful. It therefore pays to ensure that your content meet these criteria. If you wouldn’t like to go through the process also, there are Social bookmarking submission service providers who will gladly do this for you at a fee. Using social bookmarking submission has great potential to enhance your website popularity because human as we are, we would always like to know what our friends are enjoying on your page so make sure you get it right the first time.

Indeed there are several website promotion tools available and the choice is up to you as long as you are able to maximize the potential of your chosen tool to your advantage.

Filed under: Website Promotion