SUBMIT 2.0

The page title is the most important on-page SEO factor. Google and the majority of major search engines place a great deal of weight on this on-page element, in fact more so than any other on-page element. Optimising a Title for maximum benefit in SEO is a relatively simple process, however you are still well advised to abide by the following guidelines when doing so.

Finding the title of your page:

The title for each page on your site is listed in the head section of your HTML document. It can be found between the two title brackets in the head section. To create a title, just input text in between these two tags. You can check whether you are successful by opening the document in your favourite web browser. The text you have entered will appear at the top of the browser and will be crawled whenever a search engine spider visits your website.

Best Practice Guidelines:

Unique: Every title on your site should be unique. You can create similar titles between pages e.g. inserting your brand name at the end of each title, but no two pages titles on your site should be exactly the same. In doing this you will minimise the possibility of similar pages competing against each other in the SERPs.

Length: Keep all titles to no more than 65 characters long. This way you can ensure your titles won’t be cut from the Search Engine Results Pages. It is also off-putting for users when they see the end of your page title cut off from your results in the SERPs.

Keyword Prominence: Include your target keyword at the beginning of your title. This will generally give you a marginal boost in rankings.

Call to action: To entice users to click on your listing, always include a call to action in your title like “buy”, “get” or “find”. This is a good way to acquire a sizable spike in traffic without actually really doing anything.

Source: Ezinearticles

Filed under: Web-Site-SEO