SUBMIT 2.0

If you are looking for some very straightforward ways to improve your websites visibility then some of the simple SEO techniques to use on your site can be found below.

Are you targeting the right keywords? Its amazing how many times we hear people mention that they are ranking in position 1 or on the first page of Google only to find that they have had very little traffic or sales. This is due to incorrect keyword research. The way to do this is to find highly searched keywords that have low competition. You can use the Google AdWords keyword tool for this or many of the commercial keywords research tools that are available to help you derive this inventory.

Once you do have your list of keywords, ensure that the page title contains an exact match of the particular term as close to the beginning as possible. This will add more importance in Google’s eyes and this could be one of the single most important SEO factors that could possibly help you rank quicker.

When creating your page, it is also advisable to create a URL which contains your keyword. This is to help the page’s relevancy and help the search engines to understand what the page is about.

If you haven’t heard of header tags then these are also very important. Just like on a traditional newspaper, different size headlines allow the reader to understand the importance of the news. Similarly, using H1, H2, H3 tags, it will enable the search engines to understand which of your content has more importance. It is advisable to use H1 tags for your main keyword titles.

Anchor text is a hyperlink that contains a keyword to either an internal page in your site or to an external page. When creating anchor text, try and use meaningful text and not ‘click here’ since this does not carry much weight. If you use this effectively (without spamming) then you can really start to give the search engines a good picture of what your site is about and helping it to achieve higher rankings.

In the old days, you could write an article, fill it up with your keywords and get away with it. These days, however, search engines have become more and more wise and are developing ways to filter our keyword spammers. Many people swear by keyword density, some say 5% some say 2%, some say even lower. The key thing here is to ensure that you have a well written article that makes sense and uses your keyword exact phrase a few times. In addition, when writing, try and focus more on your readers and not the search engines since algorithms are beginning to change to understand natural human language. I would personally go as low as about 1-2% of keyword density but again write for your visitors and not for the spiders since presumably this is the direction search engines are heading.

Source: Ezinearticles

Filed under: Web-Site-SEO