SUBMIT 2.0

There is probably no other component of search engine optimization that will affect a page’s search engine results ranking as keywords. Through these, search engines are able to identify which web pages will probably have the information that an Internet user may be searching for. Hence, for any SEO campaign, keywords should be given their due importance.

There are many things to consider in the use of keywords. You will first begin with choosing the right ones to use. There are programs designed specifically to give you the best keywords you can use for achieving a high Search Engine Result Page or SERP ranking. Still, the most important aspect of this type of site or page optimization is relevance to content. Even if the keywords are there, if the information displayed in the page or site is not even related to them, the campaign will surely fail.

Next to choosing the right keywords is choosing the right places to put them. With this, keywords density is also taken into account. For major keywords, 5-6% is acceptable while 2-3% works for minor ones. As for positioning, there are three critical sections of the text that must bear the keywords - the title, the headline and the body. These are where search spiders scan for cues as to the relevance of a certain web page to the term an Internet user makes a search on. Needless to say, these are also where keywords must be found.

Although keywords are crucial in any campaign for search engine placement optimization, they cannot be abused. These days, search engines are very sensitive to black hat techniques such as keyword stuffing. Any site or web page that practices them will surely end up either buried far under the web or completely banned. Some webmasters also only focus on one or a few keywords for optimization. However, it is always more preferable to optimize content for as many appropriate keywords as possible in order to capture as much traffic as possible. Besides, different people will enter different search terms and the more terms are included in a site’s content, the higher the amount of traffic comes in. Of course, the choice of keywords is very crucial because using the wrong ones could make all efforts go to waste. The right ones, however, can just work wonders for a site.

Source: Ezinearticles

Filed under: Web-Site-SEO