SUBMIT 2.0

Social bookmarking is a concept that is one amongst the many novel tools of effective marketing. As is evident, this tool falls under the genre of web marketing as it is mostly undertaken online by web based businesses. The concept began as a tool for boosting social networking before it was hijacked entirely by marketing strategists looking for new ways to advertise their products and services online.

The following are the basics pertaining to this highly effective tool that has taken over the world of new media marketing.

1. What is the Definition?

This concept is a modification of website bookmarking that is common on most web surfers’ browsers. However, in this case, bookmarking is done on a social networking site and hence is visible to the user’s friends and social network.

2. How does it work?

The concept behind this tool is simple. People will see the link on their friend’s networking page and would be curious about what it is, which in turn, would increase the traffic of the web address. The curiosity would only be aroused if the user is genuine and uses social bookmarking only for things that can be of some interest to his or her friends. Subsequently, after seeing the link on the friend’s networking webpage, it is possible that the new visitor will also use social bookmarking which will lead to further visitors and so on. The whole process ends up increasing the web traffic of the target website which in turn improves its ranking.

3. How to make it work?

The most common method for using this tool is through interesting content which could include anything from videos and banners to forums and blogs. Despite there being multiple ways, articles and blogs are the most commonly used instruments. There are some basic steps that must be followed when preparing and posting content which is expected to be socially bookmarked. Following are some tips which can support social bookmarking:

a. Timing:

The timing of the posting of the article is very crucial. The person handling the process should try to post the content when there is maximum internet traffic with respect to his or her target audience. There is no point in posting something at night when the majority of one’s target group is asleep.

b. Headline:

The headline is the first thing of the content that is noticed by a casual web surfer. Therefore, the headline should be heavily focused on by the content creator or the article will be overlooked. An article that fails to attract attention is like a movie or TV series that doesn’t have anything to differentiate it from normal life.

c. Quality:

The content creator should ensure that the content being posted is of high quality and not flotsam of any kind. Better the quality of content, better the response one can expect. The creator should never take the casual web surfer to be a fool or an incompetent person.

d. Responses:

Once an article goes up, if it is interesting, it will definitely draw comments. Unless there are prompt responses to these comments, the article may not achieve its actual potential. Sometimes it has been noticed that a conversation or discussion in the comments section draws more people than the article itself.

There are specific social bookmarking sites where you can submit your website with a view to improve its ranking. Visit the given link to know about the social bookmarking service packages

Source: Ezinearticles

Filed under: Social Bookmarking