SUBMIT 2.0

LSI is the buzz word in the search engine optimizers’ world today. There are several professional link building services who claim to offer LSI based SEO services. Are they actually offering what they promise? Most business owners who have an online presence are still ignorant about LSI or at best have just a vague idea. Hence in order to be able to choose a search marketer who offers LSI-based professional linking building services, you need to first understand the difference between traditional search algorithms and LSI based search algorithms. Most articles on LSI talk about complex algorithmic processes that are too difficult for the ordinary people to comprehend. In this article, let us demystify LSI by looking at some of the key differences between regular keywords and LSI keywords in a practical world.

1. Exact Keywords Vs Synonyms: A search algorithm based on regular keywords would identify only pages with the exact queried phrase; on the other hand an LSI based search algorithm aims to identify the context based on usage of even synonyms. Thus a search for “exercise ” can return pages that include words such as fitness, slimming and related words that are likely to occur in any well written article, which does not exclusively focus on keyword optimization alone.

2. Keyword Stuffing Vs Meaningful Content: Another related difference between regular keywords and LSI keywords is that in order to get a high page rank in the former system, you need to repeat the exact keyword several times in your article. This often leads to artificial stuffing of keywords in a web article. An LSI algorithm on the other hand can identify the context and thus would give similar weightage to synonyms of your keywords as well, thus rewarding a well written and meaningful article.

3. Blind Vs Contextual: A regular keyword search would be unable to differentiate between homonyms or words with same spelling and different meanings such as stalk (of a plant) and stalk (harass by following someone), but a search engine based on LSI will return relevant pages by comparing it with other keywords in the search. Thus a search for “stalk person” is likely to return just results based on the latter meaning of stalk if it is an LSI based search, thus rendering more contextual results.

Having seen these differences you may be tempted to ignore keywords totally. That can prove disastrous to your search engine ranking. What you need to do ideally is to use regular keywords along with other relevant content. Thus it is not only the keyword density, but also the content density that matters for a good result in an LSI based search. Getting a good page rank for your web content can prove tricky if you do not understand the LSI concept in detail. Hence, it is advisable to engage the services of a search marketer who offers professional link building services, to optimize your content or to redesign your existing website to make it LSI friendly.

Source: ezinearticles

Filed under: Web-Site-SEO