SUBMIT 2.0

Are you making these 6 classic mistakes with search engine advertising and marketing?

Mistake #1 - Not Using Content Network

It is true that search traffic is much more targeted than content, however that does not mean that you cannot turn content traffic into leads, sales and profits. Put up some content adgroups, delete the sites that are not converting, do placement targeting for those that do convert well for you.

Mistake #2 - Not Separating Search And Content

You can set different bid prices for search and content, however that does not mean that you should put them all in the same campaign. Create separate campaigns for search and content because not only your bid prices are different, the way you write your ads are also very different.

Mistake #3 - Not Using Accelerated Mode

Accelerated mode means your ads will be shown until your daily budget is used up. If you did not switch it on, your ads will be shown bit by bit based on your daily budget. You need to use accelerated mode because it allows you to get more traffic much faster. You can edit this setting in your web interface.

Mistake #4 - Not Rotating Your Ads Evenly

You can choose to rotate your ads evenly or allow your better performing ad to be shown more often. Always choose to rotate your ads evenly because if you do not do that, how would you know which ad is performing better for you. Rotate at least 2 ads. Once again, you can edit this setting in your web interface.

Mistake #5 - Not Testing Landing Pages

Some people test their ads and they just stop there! You must make it a point to test your landing pages because that is where you generate leads or make money. With free and powerful tools like Google website optimizer, easily available to you, you got no excuses to skip this crucial step.

Mistake #6 - Not Using Yahoo And Bing

Google is not the only search engine in the world, even though it is the best and the biggest. Yahoo is still popular and can get you a lot of traffic. Bing is up and coming and despite the traffic volume is lower, the quality is still good.

Source: Ezinearticles

Filed under: Search Engine Marketing