SUBMIT 2.0

When it comes to search engine advertising and marketing, it all boils down to traffic and conversion. There may seem like many other things that you need to know however when you break things down, the 2 things you must know is none other than traffic and conversion.

Traffic

This is referring to the number of unique visitors you bring to your website on a regular basis. This is the first part of the equation and if you miss this, the second part will not matter at all.

Quality of traffic always comes before quantity especially when you are paying for it. Make sure that your keywords are targeted so that you will attract the right people who are more likely to convert into a lead or more likely to make a purchase on your website.

Polishing your ad writing skills is a quick way to get more clicks on ads which means you will get more visitors to your website or landing pages. Getting a higher quality score on your landing page will help to lower the cost of the clicks without lowering your traffic.

Conversion

This is referring to the number of visitors you converted into leads or the number of visitors that made a purchase on your website. This is the second part of the equation and if you miss this, you will not make any money.

Remember your market research? This is where it will come in handy. When you understand who your target audience is and what they really want then you can make offers that they will like. When they like your offers, they will invest in you and you will be profitable.

As you might have discovered that no research is 100% accurate, which is the reason why you should always be testing your keywords, ads, landing pages and offers as well. You can make use of some really powerful testing and tracking tools such as Google website optimizer, after all it is free.

Source: Ezinearticles

Filed under: Search Engine Marketing