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Hi, I am going to let you in on some powerful strategies for successful real estate agents websites using search engine optimization or simply SEO.

90% of home shoppers start their home buying process on the Internet. They use search terms or keywords to find what they are looking for. Once they pick the search results they like, more often than not, they would click through to the agent website. If this is the general pattern of buyer behavior, it is essential that your website be the one they click through to. Most of the buyers do not complete their sales online. They would contact an agent for in-depth information about the neighbourhood and accurate home valuation, counseling, help in negotiations and finally the paperwork. So your website is just the initial contact point and it has got to be right up there before their eyeballs so you get the “hot lead”.

On-page SEO strategies to get your website up there in front:

1. Keyword research:

Buyers use keywords for their home search. Most of them would use location names, city names, neighbourhood names and even zip codes for targeted search online. If your business is targeted to a particular location, you need to ensure that your website pages are “themed” around that keyword which contains city names and even neighbourhood names. For example: “Chicago real estate” or “Bucktown homes for sale”. The more target-specific your keyword, the more themed your site becomes, the more highly it is ranked by search engines and you get the most targeted and hottest leads. You can use keyword tool by Google or wordtracker for researching targeted keywords. Both tools are free.

2. Domain name:

Your domain name should contain your keyword. Exercise a lot of careful thought when buying your domain. “Themed” and specific domains are ranked higher by search engines. Of course, if you already have a website, you cannot change the domain name. But you should still consider buying a keyword oriented domain and re-directing your existing website to your new domain.

3. Content is king:

Provide fresh, interesting content to your visitors. If your site is full of marketing graphs and numbers, your visitors will push the back button and even this is monitored by the search engines for ranking your site. Provide helpful and informative articles for your visitors, keep your site content sticky and add new content periodically, so visitors and search engine spiders are encouraged to re-visit your site.

Keep all of your content focused on the main theme and the identified keywords. You could have one page for each keyword. Your page title should invariably contain your keyword and sprinkle your article with keywords. Do not overdo it to the extent that it becomes an awkward reading experience. It should look natural.

This, sort of, sums up what is called “on-page SEO”. There are other strategies too – “off-page SEO” but I guess that will have to be another article. I hope you find this article – “Marketing Strategies for successful real estate agents websites using on-page SEO” useful.

Source: Ezinearticles

Filed under: Web-Site-SEO