SUBMIT 2.0

Success on the Internet can be like a major military campaign. Without a clear strategy and rapid-responsive tactics, your adversaries will mow you down in the search engine rankings. So set out to increase link popularity.

If a good offense truly is the best defense, then start your foray with a look at your link popularity rating. Don’t be surprised when you find widely varying results from different search engines. That’s because every search engine has its own computational process, known as an algorithm, that calculates its rankings.

In most cases, however, your link popularity rating is made up of two measures: a mathematical evaluation of the importance of the sites linking to you, and the number of sites that link to yours.

Link importance ranks what kind of external websites link to yours. Link popularity counts up how many sites link to yours. These factors go into the algorithm that creates a link popularity score that’s weighted, rather than a raw count. This weighted ranking came about after search engine designers realized that spammers were skewing the ratings by setting up phony websites to link up with. These days reputable search engines rarely count links that come from free web sites.

Link importance comes in for criticism from time to time, based on the fact that even though it’s computed mathematically, at some point a human makes a subjective judgment as to which sites are “important.” You may have 2, 500 devoted fans who think your film criticism site rocks their world, but unless one of their links is from Entertainment Weekly, you’re not going to increase link popularity.

So if your strategy is to increase link popularity to a certain level, then your tactics have to be to get noticed by other sites with online clout AND to get more links in total. Some ways to do this include:

* Earn listings by submitting your site to search engine directories such as the Open Directory Project (dmoz. Org) and Yahoo. Com. Volunteer human editors run these directories, and they look at each site and evaluate it individually. It’s a great part of the democratic process that is the Internet. However, like democracy, getting listed on a directory like this can be a slow process. If you want a quick boost, find some niche directories that match up with your content focus. Use your keywords to locate them, and then use keywords again to qualify your site for the niche.

* Produce killer content. If you give the online denizens content that makes their eyeballs stick, they’ll gladly link to you and sing your praises.

* Boldly go to sites you’ve never seen before and trade links. Include a choice description of your site content to get more clicks and invite your new friend to do likewise.

* Boost someone else’s site. Be specific about what gets you jazzed about the site - great content, easy lists, flashy graphics, etc. More than likely they’ll want to use your kudos to promote their web sites, so don’t be shy about asking for reciprocal links.

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Source: Ezinearticles

Filed under: Link-Popularity