SUBMIT 2.0

Here’s a step-by-step approach that will get you started:

1. Carry out keyword research and analysis to define your top 10 keywords

2. Do an initial audit on your website for your top 10 keywords to identify the top SEO issues to be fixed

3. Analyse your keyword competitors for your top 10 keywords

4. Analysis your trade competitors

5. Research your current visibility for chosen keywords - to establish a yardstick for improvement?

6. Determine the quality of your back-links. Back-links of poor quality may actually be reducing your authority with the search engines.. Where are you getting links (links - not traffic) from - what countries, what domains?

You are now ready to start making changes to the website.

7. Write Meta data for 10 keywords - title tag, description tag, keywords tag

8. Clean up code if required, i.e. clean HTML, CSS, broken links, navigation

9. Get human readable URL’s that match chosen keywords

10. Generate or optimise existing site map, plus develop XML site map

11. Implement internal and external links that align with keywords

12. Append a blog to the website, we recommend WordPress

So, how much would you expect to pay for this work? A wide range of service providers can quote you for this service. You are in a better position if you have done the above analysis as you can prepare a specific Requirement Specification Document.

Ultimately the price paid should be based on the expected ROI from the campaign.

To do the work yourself you would need to know how to prioritise the work into a list of tasks that will yield the fastest SEO results as some tasks are more important than others.

Bill Egan is Marketing Director at Interleado, a start-up SEO Software Company.

Interleado specialise in intelligent SEO software delivered as a service. The service supports Internet marketers, search professionals and website owners in promoting websites through organic search.

The flagship service is the “All-in-One SEO Workbench” containing a rich set of tools to speed up and simplify the process of promoting websites through search engine optimisation.

The Workbench analyses onsite content and back-links to prioritise the tasks needed to improve a website’s visibility and authority

Source: Ezinearticles

Filed under: Web-Site-SEO