SUBMIT 2.0

By now, you probably have realized how important ad writing is when it comes to paid search engine marketing. The part of the ad that affects the response the most is none other than the headlines or as some people like to call it the title of the ad. Here is how you can write the ultimate paid search ad headlines.

Amazon

Some people say that you cannot judge a book by the cover. Yet, few people tell you that you can sell the book by the title! When you look at the books in Amazon, they are usually sorted by popularity. Look at the most popular books and you will get lots of good ideas for headlines.

If you want more, you can click on the book and look at the table of contents. You will also find lots of excellent headline ideas from there. These ideas can be used as bullet points in your landing pages as well.

Digg

This is a news site which is sorted by popularity. Look at the most popular news and you are sure to get a few great ideas you can use for writing your ad headlines.

Newspapers

Offline newspapers have been around for a really long time and the way they sell the papers is by writing great headlines. Every time you see the front page of any newspaper, remember, you can literally borrow their headlines and use them for your own business.

Magazines

Many offline publications such as magazines also depend a lot on their headlines in order to sell more copies. This is especially the case for entertainment, tabloid or gossip type of magazines. You can use those ideas too.

Source: Ezinearticles

Filed under: Search Engine Marketing