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Selecting a domain name for business branding and SEO can be a tricky task. So many domains are already taken, or they require thousands of dollars to procure from a domain owner. A little creative thinking can get you a domain that is catchy, easy to remember, brandable to your business, and has that extra flair needed for SEO purposes.

Search engines do give credit to a site in search engine rankings if the URL contains keywords in the domain. But what would be a good domain name?

Two or three words put together are generally great domains, and not too hard to get a hold of. For instance, CarBuyer.com, BBQlife.com and SwimTeam.com all of them have two keywords tacked together in an easy to remember way that can create a lasting bond between your customers and your business.

Domains with keywords in them tend to be naturally easy to visualize and remember, so you’ll get a lot of repeat customers because they can remember the URL, and will type it in directly. Over time, and good domain name that is found in the search engines will be clicked on more often because people remember your brand.

Part of the search engines algorithm also seems to imply that there is a certain preference for domains that have the keywords in it. So if your industry is used car sales, then UsedCarSales.com would rank fairly well, over a more obscure domain like RefurbishedRollingTransporters.com. Notice also that the obscure domain is really long, and doesn’t use words that completely relate, even though in this case they had similar meanings.

Another thing to avoid in a domain is the hyphen (-) because of it’s appearance related to spam. So Reburbished-Cars-4-Your-High-School-Graduate.com might (or might not) be relevant to used car sales, if no one will click on it because it sounds like spam, then it’s not worth your time either.

GoDaddy has a related domains feature, so when you try a domain, and it’s taken, you can see domains that might be similar. This can give you great ideas of related terms to use for keywords. There is also the option to view related domains that are for sale. Who knows, maybe you’ll find a great domain for a bargain price that suits your needs.

But no matter how you come about your domain, make sure that your domain is clear about your business, is easy to brand, is easy to remember, and that it has a keyword or two thrown in for good measure.

Source: Ezinearticles

Filed under: Web-Site-SEO