SUBMIT 2.0

When gathering internet marketing info, most new marketers focus on methods and techniques. They want to be told exactly how to perform each task so that they can jump in and get started taking their site to the top of the search engines. Unfortunately, most of these internet marketing how to’s leave out quite a bit of important information.

One particular tidbit of online marketing info often left out is the importance of page rank (PR), and this is not a reference to your own site. You have to watch the page ranks of the sites that you use in your internet marketing efforts. As a general rule, sites with a PR of 4 or better will give you the most results for your marketing efforts. This plays a major role in the success of your internet marketing campaigns, your own page rank, your position in the search engines, and the overall image of your site.

The reason that PR is so important when looking at internet marketing sites is that the page rank tells you how highly valued the link resulting from that site will be according to the search engines. Link popularity is based on how many sites link to you from across the web, and plays a major role in your own page rank as well as your position in the search engine listings.

Search engines only count high quality links, meaning links from high PR sites, when determining link popularity. Another reason that page rank is important is that the site will find itself listed in search engines given the proper search, which gives your content on that site more visibility.

Source: Ezinearticles

Filed under: Search Engine Marketing