SUBMIT 2.0

Search Engine Optimization (SEO) is a complicated process by which techniques are employed to increase the page rank of a given website. As many good SEO tactics as there are, there are at least as many that should be avoided.

Do not use long or complicated uniform resource locators (URL). Searchbots give preference to URLs that are concise and easy to understand. Use your most important keyword in the URL if possible. Do not embed special characters in your URL, as many searchbots will not include such websites in their indices.

Do not use splash pages as an introduction to your website. Users don’t like them, as they are often slow to load and temporarily prevent access to your website. Furthermore, since splash pages usually contain very little content, searchbots will assign a low page rank to such sites.

Don’t forget to take full advantage of the title tag. Include your most important keywords or keyword phrases if possible. This will make your keywords more accessible to the all-important searchbots.

Keyword density should not be under or overdone. Density should be approximately 5% - 8% as a general rule of thumb. More than that would be classified as keyword stuffing. Less than that would be missing an opportunity to present your keywords to the searchbots. Also, pay particular attention when selecting your keywords. You must think like the customer who is trying to find your website. What search terms would the customer use? All too often the wrong, or at least inferior, keywords are used.

Do not attempt to keyword-stuff your site by using hidden text. This will be detected by searchbots and will negatively affect your page rank. This should definitely be avoided.

Do not use duplicate content to make your website seem more extensive than it really is. This, too, will be detected and result in a negative impact on your page rank. All content on your website should be original and should not be duplicated on multiple pages, multiple domains or multiple subdomains.

Avoid implementing outbound links to sites with a low page rank. Also, only provide outbound links to sites that contain content that is original and relevant. Doing otherwise can and will drop your page rank appreciably.

By avoiding the many pitfalls of SEO work, you can spare your website from being ranked poorly. Most of these traps are easy to navigate around provided sufficient attention is paid to them. If you follow the aforementioned tips, your page rank will most certainly improve.

Source: Ezinearticles

Filed under: Web-Site-SEO