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So, the term ” link building ” will certainly look strange and alien most of the people, since they are not used in developing websites and are way too busy to know about stuff like this! I will now help you know what it is all about in the simplest way possible.

What is link building?

Link building is nothing but directing lot of links to a desired web page, an article, even the most popular websites. Why one needs to do that? Just advertise in news paper, put large banners in the city, have the website printed at the back of cinema tickets, that will do right? , You might be having this thought right now… Your idea is correct, but only up to a certain extent, imagine the cost involved for all the above, it is totally impossible for an aspiring young kid who has just started a website out of his pocket money, so how -do one advertise by spending only a minimum amount of money? Simple, just have a nice content for the website that has plenty of keywords, for example, if I fill this article with words like “link building”, “free article”, author bio” , promote articles. Now, when you go to www.google.com and type “free article”, you will find links that will direct you to my article. Hope that you have understood what link building is. It is just to make sure that appropriate links appear at appropriate places, so that the users are redirected to the website, and once this is done, the website grows and gradually the business grows too.

But wait! Is this the only way to drive traffic to my website? You may ask. No, certainly not, there are different ways in which link build can be done. What we saw is the most important way of doing it. The other equally important way of link building is through reciprocal linking. In simple terms, two websites which have mutual understanding between them, share their links even though the nature of the websites are irrelevant. But this technique is certainly fading out as users do not like to be redirected to a website that is of no relevance to the present website that they are viewing.

Knowing this, the .com owners have now adapted another method of building links called the ” relative link building” , the reason is, internet giants like www.google.com asses a website based on this relative linking. Google gauges different websites based on the quality, quantity and relevance of the links present in them. So it becomes extremely important for a new .com owner to have all these aspects present in their website. By adding these aspects to the article, it will gradually increase the number of users visiting these websites. Also these link building websites should promote good articles with a reward of some kind, when an article writer gets appreciated, it will automatically lead to the generation of quality articles which indirectly helps link building to a large extent. This is like a chain reaction that increases the business of the website undoubtedly.

The articles published should be from various field so that it will contain all the keywords needed for the link building and as time progresses, world wide users will be much familiar about the website since it got has got the quality, the talent, the work force, and it reaches every user like a virus.

However, this doesn’t stop the owner of the website to adapt some other not-so good ways of doing link building like “multi way linking” which fools the search, there by displaying the website address at the top, but searching engines are constantly on a look out for these kind of websites and are making sure that these websites are degraded! All the entrepreneur needs is honesty and hard work that will make his/her .com dreams a reality for sure!

Source: Ezinearticles

Filed under: Link-Popularity