SUBMIT 2.0

Till date, Google is the most widely used search engine. It pulls around more than 50 percent of the total internet traffic and for this reason only; maintain a position on top on this search engine is completely inevitable. However, in order to reach the top, you need to take a good number of steps, among which, improving your link popularity and understanding Google’s technique measuring your link is indeed, very important.

Link popularity is a process of linking a number of sites to your website. With good SEO tactics and proper link building process, many sites easily arrange for thousands of links. These inbound links are further used by the search engines to configure the ranking of the site. However, this does not mean that the more the number links, higher will be the ranking. All search engines tend to examine the relevance of the links to the subject matter of your site. In fact, many a time, it has been noticed that sites with low but quality inbound links mange to secure good ranking on the SERPs. Hence, when it comes to link popularity, quality plays a more vital role than quantity. Another important thing that needs equal attention is the fact that one should not rely on FFA pages for link building because it only hurts your ranking. In fact, heavy use of link farms and FFA pages, at times, can also result in permanent removal of your site from search engine listings.

Now that we are clear with the concept of link popularity, it is time to dig deep and configure specifically how Google measures it. Goggle’s algorithm has a number of variables to calculate the overall link score, where the score is directly proportional to the ranking. Also, Google counts an extra score for a link if it comes from a page that has actual content that relates to your keywords. As for instance, if your site is about chocolates, and another chocolate website has posted a link to your site on their links page, then that link will gain no value in comparison to a link to your site is coming from a blog or a message board containing humongous information about chocolates. Moreover, these links become all the more valuable if they contain anchor test matching the keywords hunted for your site.

Another factor highly employed by Google to gage the link popularity of a particular website is the diversity of keywords procured on sites linking to you. For example, if your site is dealing in perfumes and you get links to your site from a site that has nothing but the keyword Perfume, Google would not consider it. Therefore, in order to secure worthy, countable links, it is important for you to have links coming from sites containing a variety of keywords related to your product or service.

Source: Ezinearticles

Filed under: Link-Popularity