SUBMIT 2.0

Becoming a web SEO consultant takes more than simply being able to boost a website to the first page of Google for competitive keywords. Any SEO worth their salt can do that. Particularly the self taught SEOs who are plying the trade to make money online. SEO consultants’ work is more involved than that and often requires as much work offline as it does backlinking and optimizing keywords.

The first thing that a web SEO consultant has to be able to do is to communicate like a pro with real people face-to-face. Unfortunately this is a skill that a lot of online SEOs have trouble with. Maybe it’s one of the reasons they became an internet marketer or webmaster in the first place. But consulting clients are real people and they will want to meet you in a professional office and you will need to prepare sales presentations for your services as well as make numerous phone calls during the course of the engagement.

The ability to communicate with clients goes a lot deeper than merely having the confidence to meet clients directly for a successful consultant. Most clients running websites (or at least those who will be paying your fees)are likely to be corporate managers rather than technicians and so you will have to have a refined ability to communicate the details of your work in laymans terms. There’s a language barrier that often exists between technically minded webmasters and SEOs and corporate managers that can be difficult to bridge.

One of the best modern examples of a successful web SEO consultant is an unassuming Swiss genius (and one of the pioneers of modern SEO), Ardan Michael Blum or SEO Geneva. Blum’s success at getting first page rankings for his clients is only equalled by his ability to discuss the details of ‘keyword subjectivity’, contextual linking, density and Page Rank with the non-technical minded.

For those who don’t think they are up to the full range of tasks required to be successful offline, don’t give up hope. There are a lot of ways to make money online as an SEO. But for those who are up to the challenge of dealing with clients, meetings, phone calls, staff and an office. I highly recommend you consider pursuing the idea of becoming a web SEO consultant. Good luck!

Source: Ezinearticles

Filed under: Web-Site-SEO