SUBMIT 2.0

Google is search engine that works on academic citation. It uses relevance, trust and authority to rank websites. It can be biased towards informational sites that serve as a resource within their specific industry.

Relevance is measured by the content that Google can access from a website. Each and every page of your website is an entry point for a search engine. You should optimise each product, service or content category to be most relevant to your targeted keywords. Making your website more relevant to your targeted keywords will increase your search rankings. This is one of the most basic principles of SEO.

Authority can be see a social indicator of how popular a website is in a particular industry. Authority can measure expertise within your industry. Authority sites will often have large amounts of content as they are an industry source for information.

Trust is a measure of how reliable a website can be in providing information. Trust is measured with the ingredients of authority, relevance and links. Part of trust is site age and link age. For competitive niche’s it can take up to a year to rank for keywords.

When writing your content and looking for link partners one of the most important aspects is relevance. Google wants to give the most relevant search results. If you build your site to have targeted relevance content and you get links from industry related relevant websites you will be optimising your site the Google way!

Source: EzineArticles

Filed under: Search Engine Marketing