SUBMIT 2.0

Many website designers want to impress search engines and insert as many keywords and keyphrases in their website content as they can. These professionals place them strategically in such a way that the text and descriptions on their pages still make sense, even if some of the wording is targeted. The content flows nicely and the readers are intrigued. Despite the importance of search engines and their rankings, it is even more critical to post text that is written for humans and not machines, because in the end, people are the ones buying your goods and services.

Repeating entire lines of keywords will send red flags to search engines and is also not very attractive to your readers. It is extremely annoying and, in the end, may actually turn your reader’s away from your website, even before they have viewed your additional pages. In that case, you have accomplished the opposite from what you intended and may have lost some major sales.

Writing keyword-rich headlines, tags, posts and articles designed to provoke, inspire and help your readers may not be as easy as it sounds when you are new to the online market place. You may not be familiar with the words and search terms that make search engines buzz. In that case, sign up for keyword tracking services and research tools. Some of them are even free and show various possibilities on how you can improve some of the keywords you intend to use.

When settling on the set of keyword to use, also think about the following:

- Keywords and search terms need to be highly relevant to your field.
- Understand your audience (gender, age, what do your viewers expect…)
- Know where your audience is located – international traders may need to include some foreign keywords

Once you know your keywords and have incorporated them successfully into captivating content and enticing merchandise descriptions, remember to refresh your website content often. In addition, monitor your website status and sales at regular intervals. The Web is like a living and growing organism and continuously changes. When it does and starts to affects your e-business performance, you may have to adjust your marketing strategies and/or your keywords. This may be just the edge you need to keep one step ahead of your competition.

Source: EzineArticles

Filed under: Web-Site-SEO