SUBMIT 2.0

SEO employs relevant keywords in your website content which will attract traffic to your site. Although there are other ways to draw traffic to your site; keywords are one of the most effective. Keywords attract the searches people make when looking for something if they do not know the name of a particular website. Search engines pick up sites who match the criteria of the search.

It is imperative that you know the search terms your potential customers are using. It has been shown that keyword phrases are used more often than single keywords. Keyword phrases are more specific to the needs of the person searching for a product. For instance, heavy-duty stapler is much more effective than just stapler. Be as specific as possible because search engine optimization is about getting people to visit your site.

Checking and updating your keywords and phrases often to ensure that your website is receiving potential customers to your site is highly important. Make your site friendly to the top search engines such as: Google, Yahoo, and MSN, instead of just one, this will increase your capacity for hits. These strategies will help SEO become less of a monster.

There is eCommerce software for SEO that allows you to see how many hits you are receiving, how long the searcher stayed on your website, what keyword they used, which pages they visited, and the number of prospects you actually sold your product to. It is essential to have this software or, better yet, to have a professional who will track the information for you.

People seldom read beyond the first or second search engine result pages (SERPS) therefore keyword density or how often you use your keyword or phrase is critical. For SEO density 1% to 3% (3-9 words for every 300 words per article) is recommended although 3%-5% is acceptable; much more than this will be considered spamming.

Another SEO technique is positioning your keyword in the right place, as well. Your keyword or phrase should appear in your title, the first and last lines, and every 100 words or so in the body. The keywords must not overload the content. The content should make sense and capture your reader’s attention.

If you use your keywords or phrases in the right way you will achieve your goal of being seen on the SERPs at a rank you desire. Search engine marketing or SEM is absolutely vital to your business and one the best ways of doing so is through search engine optimization. SEO and SEM must be learned before you are successful.

Source: EzineArticles

Filed under: Web-Site-SEO