SUBMIT 2.0

Being an Internet Marketing Consultant and being aware of new technology, I decided to write few words about semantic web technology. This term is not new for industry experts, as lots of search engines including Google and Yahoo are refining their search capability semantically. So the question is how these new techniques do and algorithm used by engines will diversify and affect the current strategies?

What SEO experts and professional do today is implement techniques by writing clean and correct HTML in order to allow crawler to easier asses the web-pages. They also follow good looking website structure at the presentation layer; add proper Meta tags, title, description, internal linking and internet marketing to increase in-bound and out-bound links. Sometime they also use black hat practical method in order to achieve or retain high ranking. Well in future as far as semantic search engines and semantic web optimization are concerned it would not be easy to cheat the search algorithms because of the following reasons.

* New specialized search engine are intelligent.
  * Recognition of semantically tagged data.
  * Understanding of search engines that how audience thinks and behaves online.
  * Its all about Meta data tagged by the users.
  * Keywords generated by search engines API’s.

Dramatic growth of information on the internet turning search engines a significant source to find quality and relevant information. Semantic web qualitative difference with SEO turns new search engines very effective and popular. So the current search engine optimization techniques will definitely effects the traditional way of doing internet marketing. However companies already have been working on new ways to co-op with the changes, either they have in-house team or they are outsourcing the services and doing clean and legal SEO might not be affected much. As they are already familiar with the process of tagging, so they need to their search engine optimization to semantic web optimization (SWO). In order to maintain the ranking on search engine experts has to follow the semantic web standards and tools such as XML, RDF, OWL, SPARQL etc.

In short I believe search engines will keep on changing their algorithms in order to improve results and provide most relevant information on the internet. Further I believe normal search engines as well as semantic search engines survive on PPC so this is a kind of their monopoly to change after sometime. But I don’t think so they’ll ever disclose their techniques otherwise anyone every one will come at the top in search results and will cause inconvenience for the audience to find related information.

Source: EzineArticles

Filed under: SEM