SUBMIT 2.0

To get the right keywords, you need to find which ones are hot and which ones are not. No, this doesn’t require academic-level research. Just a few simple steps that won’t take long to do.

1. Prepare a small list of keywords and write them down on a piece of paper. It is best to use generic keywords at first, since they are more likely to be used by people, than long-tail keywords. In other words, keep it short and sweet.

2. Take the keywords and use them on search engines like Google and Yahoo to sue who much they are used at these search engines. The more the keywords are used, the more competition they have. For lesser used keywords, the competition for them is less.

You should go with keywords that have more searches, but less competition. This will help get your website to the top of major search engines quicker than using the more competitive ones.

3. If you are still lost as to which keywords to use or not, use tools like Google Trends or Google Suggest. These useful tools are the best ones to get the right keywords you need to do your research.

How can the longer keywords hurt you in driving traffic to your site, or your SEO? First, long tail keywords are ones that most people don’t use in search engines - making them less likely to find them. For example, a term like golden retriever puppy show is not used as much as golden retriever or American golden retriever. Simply put, it’s all about using the right keywords, with less competition of them as possible.

Source: EzineArticles

Filed under: Web-Site-SEO