SUBMIT 2.0

The first thing to say before we go any further is that we’re not suggesting the overuse (A.K.A spam) of social bookmarking as an SEO technique - we would consider this unethical and a poor use of everybody’s resources.

Web 2.0 has brought an influx of great link sources for the everyday SEO, but like everything else in life, it’s often a case of ‘it’s not what you do, it’s the way that you do it’. By that I mean just because social bookmarking offers a relatively easy method of attracting massive quantities for back-links, it doesn’t mean that we should be out there flogging it like a donkey.

As someone who believes in an ethical approach to SEO, I think there are more constructive ways to attract back-links from social bookmarking. The major suggestion I have for doing this is for you to ensure that you always ADD VALUE to a resource instead of just doing the bare minimum to get your link.

By adding value to a resource you’re ensuring that it remains of value to the visitor and in turn more valuable to the search engines. In turn, this will have a positive impact on the value of your back-link.

We like to call this ‘link karma’, treating your link source with respect for the good of its audience and yourself.

So what are we talking about here then? What’s acceptable when you’re building links via bookmarking?

1 - Don’t use automated software - that’s just wrong
2 - Don’t bookmark pages that you wouldn’t want to read yourself
3 - Don’t bookmark 1000’s of page a day
4 - Do build bookmarking into your daily routine
5 - Do ensure you write descriptive titles and descriptions
6 - Do ensure that you group links by tags

We’ve got approximately 100 sites that we use for bookmarking on a daily basis. Each is regularly monitored for quality and topic to ensure that we don’t post irrelevant sites or articles to them.

After the initial bookmarking process (where every main page is covered once on each relevant site) we only include new articles and news pages in the roster from then on . . . Thus avoiding spamming the main site pages and risking reprisals from the site owners.

The main message I’d like to give here is that social bookmarking can be an extremely quick and effective method of attracting back-links. However, it can also be easily exploited. By finding a balance between the two, you should get the perfect formula.

Source: EzineArticles

Filed under: Social Bookmarking