SUBMIT 2.0

It was sometime back that webmasters found out that Google considers back links to a webpage as well while determining its page rank or its relative relevance amongst other sites in the cyberspace. What followed was a mad rush to accumulate as much as back links as possible, and in no time, every other website was pointing to a hundred other websites and vice versa, no matter whether they were relevant links to their niches or not. When Google found it out, they out rightly banned such spamming, sending many such sites straight into the trash can without notice. Well, that is a classical case of overdoing things.

The fact is that Google indeed considers back links to a website - alongside many other aspects - while determining its page rank, and still it does so. But those back links has to be from web pages relevant to the website’s niche, and preferably from top ranked ones. This article tries to educate the reader on how Google judges the quality of back links.

Google bots regularly check the link quality of back links emanating to and from a given website. In other words, Google does not look for link quantity alone. Even after ranking a website, Google periodically verifies if the back links continue to come from those websites indeed - or whether they have became parking domains - or whether the contents of the other site(s) has become something that is now irrelevant to the website’s niche.

In fact, quality assessment performed by Google is not limited to these factors alone, but also includes link age, domain history, link location, link neighborhood quality, likelihood of the link being a paid ad etc. In short, Google judges the quality of your links based on an array of factors, some of which, yes, a site owner may not be able to control fully. But, there are aspects that can be controlled by webmasters, which eventually makes or breaks the prospects of a portal on the PR scale.

For example, webmasters or website owners can periodically check and see if there are any dead links pointing to their sites. There are tools available to speed up this process. It is also a good idea to sign up for an account on Google Webmaster Tools. After validating the site, Google will start providing regular reports on dead links on the site. However, Google Webmaster Tools has the limitation that it tells only about dead links on a given site, and not about external links. Using a link checking tool is also a good option.

To sum it up, good link quality helps both the websites and its users. It also aids Google - and other search engines as well - to swift through the site with ease. Hope the above mentioned points helps users to perform link building in a way Google likes it.

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Article Source: EzineArticles

Filed under: Link-Popularity