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When doing on page search engine optimization, the proper use of keywords can considerably help you in the quest for better rankings.

While everyone would love to occupy the top spots for popular, high searched keywords, it can take years and large amounts of money to achieve those rankings especially if the search engine you’re targeting is Google.

That’s why long tail keywords are important. Even though they have fewer searches, they can still receive enough traffic and prove a lot easier to dominate as there usually is less competition for them.

Here’s how to properly do long tail keyword research:

- Use services like Google’s free keyword tool or Wordtracker.

- Type in generic keywords for your niche and let the keyword tool give you a list with other keywords in that particular niche. Scroll down and look for long tail keywords that receive decent traffic and have low competition.

- Make sure that every time you find a good long tail keyword you paste it into a notepad word or excel document to keep them all on the same list and find them easier later.

Here are the 3 most important ways to integrate long tail keywords in your site for SEO purposes:

1. Page Title

The page title must contain your long tail keyword(s) as this is the first thing a spider reads.

2. H1 Tags

Use your long tail keyword once in an H1 tag.

3. Keyword density

Make sure the long tail keyword appears a few times on the page, but don’t over do it to avoid being sandboxed. 3-4 times should be enough.

Search engine optimizing, if done wrong, can lose you precious time and money. Make sure you get properly educated before investing large amounts of funds into SEO. Learn the truth about the controversial “The Ultimate Search Engine Loophole” guide and find out if systematically achieving #1 rankings for any keyword is truly possible. Read More
Article Source: EzineArticles

Filed under: Web-Site-SEO