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Ever since I started online a few years ago, I have always heard that term “targeted traffic”. I could write a whole book on targeted traffic but well try to sum it up in this article. Targeted traffic is internet traffic that “should” be interested in your products or services. Let’s use this example, a person is surfing the net on finds himself on a website about bicycles. Now on this same page talking about bicycles he sees and ad for water balloons. Are the two products related, no. So you are going to have problems getting that person to click on your ad or even get him to your webpage to purchase a product.

Lets use another example, a person goes to Google and types in “buy bike helmet” and in the search results there is a webpage called “widgets gone wild”. Now do you think that the web page is relevant to what the person is searching for.

Next examples, a person types in “Buy Spiderman movie” and an ad or search results pops up and says, “Buy Spiderman movie 19.99″ See the difference.

So when you are able to match ads to what your visitor deems relevant then that is when you get “targeted traffic” Because you can send 1 million people to a webpage and get a few sales, but if you sent 1 million very interested people to your webpage, what do you think that your sales numbers would be like. That is why you need targeted traffic, it means more sales.

Article Source: EzineArticles

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