SUBMIT 2.0

AltaVista, AOL, Google, HotBot, Inktomi, MSN, Teoma and Yahoo! all use link reputation as a major factor in ranking web pages. What backlinks say about a target page and how well they say it can increase or decrease the relevancy of that page to a specific search query or theme in the eyes of a search engine? Therefore, it has a direct influence on your ranking and, consequently, on the amount of traffic to that target page.

Search engines evaluate link reputation differently putting varying weight on different factors:

 Inbound and outbound link relationships Whether a page is considered an expert page for the theme Page rank Whether pages are affiliated to each other (based on IP address and/or domain name Whether a page appears in a Directory Listing, like DMOZ  

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Filed under: Internet Marketing